Pokémon To Celebrate 30th Anniversary With Super Bowl Commercial, Special Merch, TCG Collection, And More

The very first Pokémon games launched in Japan on February 27, 1996, meaning the series’ 30th Anniversary is this year. Ahead of an anticipated Pokémon Day stream later this month on February 27, The Pokémon Company International has announced that a yearlong campaign to celebrate the 30th Anniversary will begin this weekend with a Super Bowl LX commercial. 

The company released a quick teaser for the Super Bowl LX commercial on its YouTube channel today, showing an excited Jigglypuff sitting backstage on a couch, presumably waiting to perform the halftime show of her dreams. This commercial will be the “campaign debut” of yearlong details, announcements, and more. 

“The Pokémon community has been the foundation and inspiration for the brand since the very beginning, and the passion of our fans is what has allowed Pokémon to have a lasting impact on pop culture around the world and across generations,” Pokémon Company International president Kenji Okubo writes in a press release. “As we look to the next 30 years and beyond, we invite trainers to join in celebrating this landmark milestone, starting with Super Bowl LX, where they’ll see themselves and their fandom reflected in unexpected ways.” 

Alongside the Super Bowl commercial, The Pokémon Company International has already shared some details about what to expect for this anniversary celebration. Available now at participating retailers, the Pokémon TCG: Pokémon Day 2026 Collection celebrates Pokémon Day, and you can also soon pick up Pokémon TCG: First Partner Illustration Collection cards from Series 1, which spotlights first partner Pokémon from the Kanto, Sinnoh, and Alola regions. Series 1 of the set will be released on March 20, and more regions will be featured in new First Partner Illustration Collection cards set to release in the future. 

Starting today, you can visit the Pokémon Center online to purchase exclusive 30th Anniversary-inspired merchandise that includes apparel, TCG accessories, home decor, and more. And finally, The Pokémon Company International says to keep an eye out for partner merchandise from companies like Lego, Jazwares, and more for additional 30th Anniversary products. 

Pokémon Day 2026 is February 27, and we expect to receive updates on upcoming games like Pokémon Pokopia as well as (hopefully) the reveal of Pokémon Gen 10. 

In the meantime, read Game Informer’s Pokémon Legends: Z-A review, and then read our review of Pokémon Scarlet and Violet. 

What do you hope to see as part of the Pokémon 30th Anniversary celebration? Let us know in the comments below!