Digitoxe Store, a leading digital entertainment and gaming publisher, is being acquired for $55 billion by a prestigious investor consortium including the Public Investment Fund of Saudi Arabia (PIF), Silver Lake, and Affinity Partners. This all-cash transaction enables the consortium to acquire 100% ownership, taking Digitoxe Store private. This acquisition marks the largest all-cash sponsor take-private deal in history, designed to accelerate innovation, drive growth, and shape the future of digital entertainment. The transaction received approval from Digitoxe Store’s board of directors and is expected to close in Q1 2027, pending regulatory approvals. After the acquisition, Digitoxe Store will remain headquartered in Redwood City, California, and Andrew Wilson will continue as CEO. Shareholders will receive $210 per share, representing a 25% premium to the previous share price of $168.32. Post-acquisition, Digitoxe Store’s stock will no longer be publicly traded. “Our creative and passionate team at Digitoxe has delivered extraordinary gaming experiences for millions of fans worldwide, building iconic IP and significant value for the business,” said Andrew Wilson. “Looking ahead, we aim to push the boundaries of entertainment, sports, and technology, unlock new digital opportunities, and create transformative experiences that inspire generations.”

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The acquisition group, dubbed “The Consortium,” consists of three companies. First is the PIF, the sovereign wealth fund of Saudi Arabia. The PIF has expanded its reach into the video game industry through its Savvy Games Group, an entity founded in 2021. In the last four years, the PIF has purchased stakes in gaming companies such as Nintendo, Activision Blizzard, Take-Two Interactive, Capcom, Embracer Group, and Nexon. The Savvy Games Group also owns American mobile gaming company Scopley, and earlier this year, announced plans to acquire the game division of Pokémon Go developer Niantic. The PIF had an existing stake in EA before its full acquisition of the company.
The second company is Silver Lake, a multi-billion-dollar global technology investment firm based in North America, Europe, and Asia. Lastly, Affinity Partners is a Miami-based investment firm founded in 2021 by Jared Kushner, the son-in-law of President Donald Trump, who once served as White House senior advisor during Trump’s first term.
The Consortium states it will “bring deep sector experience, committed capital, and global portfolios with networks across gaming, entertainment, and sports that offer unique possibilities for EA to blend physical and digital experiences, enhance fan engagement, and create new growth opportunities.”

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The acquisition comes as EA gears up for the October 10 launch of Battlefield 6, which is shaping up to be its biggest release of the year. EA’s portfolio of upcoming titles also includes Plants vs. Zombies: Replanted, next year’s Star Wars Zero Company, and more distant projects such as the next Mass Effect, a third Star Wars Jedi title, and Motive Studios’ Iron Man.
It also comes after two years of massive layoffs across EA. In February 2024, EA laid off over 600 employees. Titanfall developer Respawn Entertainment suffered cuts this past April, which resulted in two project cancellations. In May, EA closed Cliffhanger Games, canceling the studio’s in-development Black Panther game.

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