Aonic acquires research tech firm Prime Insights for $250m+

Aonic — a multiplatform gaming group comprised several studios worldwide — has acquired research technology firm Prime Insights for “in excess” of $250 million.

Aonic states the acquisition will support the company’s “tech vertical,” with Prime Insights set to work closely with Exmox, which in turn works with companies like Playrix, Zynga, and Paxie Games. Aonic calls the deal its largest acquisition to date.

Founder Benjamin Ritzka will continue to lead Prime Insights as CEO, and has “reinvested a significant amount of the transaction proceeds into Aonic” to become one of the group’s largest shareholders. Prime Insights currently employs 120 people across 17 countries.

Prime Insights will now Anonic’s existing firms to “form a unified, global awards and data platform spanning 50 million+ consumers, 12 owned and operated consumer brands, and approximately $300 million+ in yearly revenues.”

“Prime Insights has rewritten the rules in programmatic data collection for consumer insights as a true disruptor in the highly competitive world of research technology,” said Aonic CEO and co-founder, Paul Schempp.

“It is rare to come across such a brilliant tech entrepreneur as Benjamin, and as powerful a team as Prime Insights, so we couldn’t be happier to partner up.”

Ritzka commented: “The growth path we achieved with Prime Insights over recent years is unprecedented in our industry. A transaction of this scale is an amazing validation of everything we’ve built. A huge thanks to my fantastic team at Prime Insights.”

Former Larian Studios studio head, Arthur Mostovoy, joined Aonic as its new head of games back in April.