Roblox rolls out next phase of IP licensing platform

Roblox has rolled out the next phase of its licensing platform, which launched earlier this year.

The firm has now made its license manager a self-serve platform for intellectual property holders.

This means “any eligible IP holder can now offer their IP for use on Roblox, and any eligible creator can apply to adapt an experience to use it.”

“This democratisation of access promises greater diversity and flexibility for the platform, further solidifying Roblox as the ideal environment for global IP and creative development,” the platform holder explained.

Roblox’s licensing manager debuted with a select few IP holders, including Sega, Netflix, Lionsgate, and Kodansha.

Roblox is now “inviting all eligible IP holders to participate” in its program.

Since its launch in July, Roblox’s licensing platform has seen more than 1,500 license requests from creators to use available IP.

Experiences have since been made using franchises including Squid Game, Twilight, Saw, Blue Lock, and Now You See Me.

Roblox noted that The Squid Game, developed by Mr Ducky Studio, has been favourited over 1.6 million times, while Pocket Lobster’s Blue Lock: Rivals has received four billion visits.

In August, we spoke to Roblox senior director of product management Greg Hartrell about the firm’s plans to let users make experiences based on various IPs.

“IP holders are always in control here, so they can set their eligibility standards and decide what ultimately gets a licence,” said Hartrell.