Roblox appoints Vlad Loktev as chief creator ecosystem officer to “strengthen relationships with the creator community”

Roblox has appointed Vlad Loktev as chief creator ecosystem officer within its creator division.

Lotev will start on September 29 and lead creator success efforts, including “building an integrated suite of development tools, developer relations, as well as platform events, strengthening Roblox’s relationship with the creator community.”

“As Roblox tracks towards its goal of 10% of all gaming content revenue flowing through the Roblox ecosystem and being distributed within our community of creators, Vlad will play a key role in supporting the community making it all possible,” the company said.

“The energy and potential of our creator community has never been more powerful. Roblox recently broke records last month with more than 45 million concurrent users playing games like Grow a Garden, Steal a Brainrot (which has now surpassed the world record for most concurrent users in a single game with 24.2M CCU), and Dress to Impress.”

Earlier this month, Roblox announced a “suite of innovations” across AI and creator monetization, and revealed that over the last year, creators earned over $1 billion through the DevEx program.

At the recent Roblox Developers Conference, the company laid out a number of new initiatives, including plans to boost the Roblox Developer Exchange (DevEx) rate for all creators by 8.5%, explaining that “now, 100,000 earned Robux will equal $380, rather than $350 when converted to cash.”