Roblox partners with International Age Rating Coalition to replace current maturity labels

Roblox has partnered with the International Age Rating Coalition (IARC) to replace its current maturity labels.

Experiences will now be labelled with global rating systems, such as ESRB in the United States, GRAC in the Republic of Korea, USK in Germany, and PEGI in Europe and the United Kingdom.

“With so many families engaging with Roblox, it is hugely beneficial to provide parents with trusted and familiar ratings no matter where they live,” said IARC chairperson and ESRB president Patricia Vance.

“The globally streamlined process will provide Roblox creators with an efficient and proven process for obtaining age and content ratings, while informing parents of what their kids may experience before they play.”

Roblox will also expand its age estimation for communication to all users by the end of 2025. This comes after the platform announced it was investing in facial age estimation technology in July.

“Using a combination of facial age estimation technology, ID age verification, and verified parental consent, this process will provide a more accurate measure of a user’s age than simply relying on what someone types in when they create an account,” said Roblox chief safety officer Matt Kaufman.

“With this expansion, we’ll also launch new systems designed to limit communication between adults and minors.”

In April, the platform introduced a “Sensitive Issues” content tag on experiences “primarily themed on a sensitive social, political, or religious issue”.

Any experiences with this tag will be inaccessible to players under 13, with an option for parents to choose whether they can have access.

Last year, Roblox implemented a number of changes to its safety systems and parental controls.

This included providing parents the ability to remotely view and manage their child’s account, addition of content labels to experiences, increased moderation, and restricted access to social hangouts and free-form user creation.